# Zero to Closed — Full Site Copy Zero to Closed is a sales firm helping founders master their sales motion and build the infrastructure to scale it when they're ready. ## Home ### Zero to Closed Founder-led sales is your edge. Let's make it your engine. I help founders master their sales motion, and build the infrastructure to scale it when they're ready. Whether you're still the one closing every deal or starting to bring on your first reps, the leverage lives in the same place: the judgment, stories, buyer psychology, and operating knowledge trapped in your head. The “Why”: I sharpen the founder-led sales brain, codify the culture that makes buyers trust you, and turn it into a repeatable playbook. It's a system you can run yourself today and hand to a team tomorrow. Zero isn't your experience or revenue. Zero is the state of scalable sales infrastructure before we build it. ### Why Trust My Sales Methodology? Proven Results. - $53M closed revenue. - 64% average reduction in time to close. - Up to 40% lift in contract values. - 15+ years in high-ticket sales. 15 years in high-ticket sales — most of it sitting across the table from founders and CEOs. At Scribe Media, my clients were founders and CEOs who wanted to be the thought leader in their space and needed an evergreen marketing asset for client acquisition. I spent seven years as their thought partner and strategist, actively shaping what makes a founder's story land with buyers and fixing what quietly kills the deal. By engineering those narratives, I became the primary revenue driver — personally closing $48M as an individual contributor and scaling the company from $400K to $2M a month. For the last year, I spent all day, every day with founders. The work I loved most was coaching them through our Founder Education programs — building their sales engine and multiplying their revenue. That's what I do here. My methodology cuts time to close by up to 64% and lifts contract values by up to 40%. I've worked with literally hundreds of startups. I've also worked alongside heavy hitters like Chris Voss and David Goggins, and with brands like PayPal, Google, Uber, Plaud, Vanta, Snowflake, The Black Swan Group, and Axon. I've got you. Trusted by: PayPal, Google, Uber, Plaud, Vanta, Snowflake, The Black Swan Group, Axon, Chipotle, Athena, Pika, JETRO. ### What Results Will Your Sales Team Achieve? Bigger Deals, Faster. Sales is helping a prospect make a confident decision. Move everything out of their way, and they're comfortable spending more — faster. By the end of our engagement, you and your team will know how to: 1. Execute Elite Discovery — listen “between the lines” to infer hidden truths that close deals fast. 2. Build Champions — identify the personal incentives that turn stakeholders into internal advocates. 3. Master High-Velocity Systems — use dogged organization and rigorous systems to keep every deal moving at peak momentum. 4. Close the “Impossible” Deals — ask the hard questions that remove obstacles before they become stalls. ### Built With You, Not For You Out of Your Head. Into the Engine. The sales engine gets built with you, not handed to you as homework. The work is intentionally hands-on: founder brain extraction, sales playbook architecture, CRM and pipeline discipline, call reviews, objection handling, and tactical coaching for you, and eventually for any reps who need to close more like you. This isn't a course or a self-serve template. It's a founder-led sales transition designed around your buyers, your motion, and the operating knowledge that already lives in your head; whether you're closing every deal yourself or laying the groundwork for a team. If that sounds like the season you're in, book a strategy call and we'll map what to build first. ### Next Step From Zero to Closed. I cap engagements at 5 clients per month so every team gets my full focus. Ready to compress your cycle and rebuild your revenue engine? Book a free Strategy Call. Zero to Closed is a sales firm led by its founder, helping B2B founders and high-growth sales teams shorten sales cycles by up to 64% and lift average contract values by up to 40%. Based in Austin, Texas. Available everywhere else. ## About ### Meet the Founder I run Zero to Closed from Austin, Texas. I came here for grad school at UT, then realized I belonged out in the world making money — not just spending it. ### Sales & Leadership $53M in Closed Revenue. Over the last 15 years, I've built a $53M track record of closed revenue across the SaaS, media, and high-growth technology sectors. I believe that if you're good at selling, you can sell anything. Career progression: 1. Informatica & TrendKite — I built my foundation in high-energy B2B sales, ranking as the #1 seller in my cohort and generating over 100 qualified enterprise opportunities. 2. Scribe Media — I spent 7 years helping some of the world's most influential people, like Chris Voss and David Goggins, and well-known brands, like UBS and Snowflake, establish true thought leadership. I personally closed $48M in revenue before moving into leadership, building out our SDR function, and scaling our partnership program to 176 active ambassadors, adding $800K in monthly revenue opportunity. 3. LAUNCH — I led growth for podcast advertising and global sponsorships, increasing sales by 50% YoY in my first year and securing our first seven-figure deals with entities like PayPal and JETRO. Beyond direct revenue generation, I served as a strategic advisor for our Founder Education and Accelerator programs. In this role, I delivered tactical keynotes on founder-led sales, conducted live deal teardowns, and advised early-stage founders 1:1 on strategy to accelerate their active pipelines. ### Why I Started Zero to Closed The Origin. In February 2026, I lost someone incredibly close to me who was only 36 years old. That profound loss set me back on my heels and forced me to reevaluate how I spend my time, where I spend it, and who I spend it with. Titans in the industry had been begging me to operate as a “hired gun” for years. I finally decided to take the leap and focus exclusively on what I love most: building elite sales teams, coaching founders to find the “Why,” and closing complex deals at speed. ### Outside of Work Beyond the Deal. When I'm not building sales teams and pipelines, my husband and I are usually exploring. Combined, we've traveled to over 60 countries. Locally, you can find us trying the best new food in Austin, having a drink on a patio, or finding a great hiking trail. I also love consuming all forms of media — give me every TV show, book, movie, and podcast. Ultimately, I love to host and I love people. Human connection is the foundation of my life, and it's the exact reason I'm so effective at sales. ## Services ### How We Can Work Together Three Tiers. Every team's different. Three tiers, so we match the engagement to your deal cycle and get the best results for your time and budget. ### Tier 1: Fractional CRO — Turnaround Intensive Executive Leadership & Deal Strategy. Custom pricing. avg. 6 month engagement. A disorganized pipeline quietly costs most teams 6–7 figures annually in lost deals, slow cycles, and missed upsells. This engagement is designed to pay for itself within the first quarter. Designed for scaling organizations that need a seasoned operator to come in and own the full sales transformation. I embed directly with your team — auditing what's broken, building what's missing, and ensuring every system is scalable, repeatable, and built to close. Includes everything in Revenue Sprint, plus: - Full Pipeline & Systems Audit — I'll conduct a comprehensive audit of your entire pipeline, tech stack, and sales processes — identifying bottlenecks, inefficiencies, and missed opportunities so we know exactly where to focus. - Sales Collateral & CRM Build-Out — Whether you're starting from scratch or need a complete overhaul, I'll build out your CRM, sales decks, scripts, case studies, and every piece of collateral your team needs to close with confidence. - Packages & Pricing Advisory — I'll work with you to refine your pricing strategy and packaging so your offers are positioned to maximize deal size and remove friction from the buying process. - Scalable & Repeatable Systems — Everything I build is designed to outlast my engagement. I'll ensure your processes, automations, and playbooks are scalable and repeatable — so your team can execute at a high level long after we're done. - Partnership & Referral Programs — I'll help you design and launch partnership ecosystems and referral programs that generate a consistent stream of high-intent, inbound leads for your business. - Sales Talent Scouting — If your team needs to grow, I'll personally lead the scouting, interviewing, and onboarding of top-tier sales talent who align with your revenue goals and culture. ### Tier 2: Revenue Sprint High-Velocity Sales Infrastructure Build-Out. Starting at $25K. avg. 3 month engagement. If your average deal is $50K and we compress your cycle by even 30%, you'll recover multiples of this investment in Q1 alone. A highly structured, outcome-driven sprint designed to compress your sales cycle and rebuild your revenue engine. I provide hands-on strategic coaching for you and your individual reps while executing the heavy lifting on your sales collateral and scripts. Includes everything in Foundation, plus: - Pipeline Review & Systems Audit — We kick off with a thorough review of your pipeline and sales systems to identify bottlenecks and quick wins — then build a prioritized action plan to address them. - Sales Collateral & CRM Build-Out — I'll personally architect your CRM dashboards, write your modular sales scripts, build your slide decks, case studies, and construct a centralized “Story Bank” — giving your team everything they need to close with confidence. - Scalable & Repeatable Systems — Every process I build is designed to scale. I'll ensure your playbooks, cadences, and workflows are repeatable so your team can execute consistently without you in the room. - Automation Build-Out — I'll build custom automations across your sales stack — connecting tools like Slack, Zapier, OpenClaw, Fillout, and LLMs into streamlined workflows that eliminate manual busywork and let your team focus on closing. ### Tier 3: Foundation Package 10 Call Intensive Coaching Engagement. Tactical Coaching & Pipeline Intervention. Starting at $10K. One rescued deal or one shortened sales cycle pays for this engagement several times over. Most clients see ROI before our calls are finished. This isn't passive advice; this is a tactical intervention for your active pipeline. I'll vet your current pipeline and systems top to bottom, then use a dedicated 10 call structure to get into the nitty-gritty of your sales execution and permanently elevate your close rate. - Tactical Coaching & Call Shadowing — Deep-dive 1:1 coaching focused on sharpening your pitch, integrating customer success stories, and building immediate trust with buyers through real-time call shadowing and feedback. - Email Review & Deal Rescue — You get priority email and messaging support between our scheduled calls. I'll review your active threads and write high-stakes emails for you and alongside you to ensure you never lose a deal due to hesitation. - Scripts & Templates — I'll build you a set of modular call scripts and email templates tailored to your ICP — so your outreach is sharp, consistent, and ready to deploy immediately. ### The Cost of Doing Nothing Every Month You Wait Costs You Money. Most teams don't realize how much revenue is quietly leaking from their pipeline. Here's what a slow, unoptimized sales cycle actually costs a business doing $1M–$5M in annual revenue. - $180K+ lost annually — A sales cycle that's 60 days when it should be 30 means you're leaving at least one full pipeline rotation — and every deal in it — on the table each year. - 23% of deals die in follow-up — Without a structured cadence and compelling collateral, nearly a quarter of qualified opportunities go dark after the first proposal. That's revenue you already earned — and then gave back. - 3–5× pricing gap — Teams without proper packaging and positioning consistently undercharge by 3–5× compared to competitors with structured, outcome-based offers. The work is the same — the framing isn't. This isn't a cost. It's a recovery. My clients typically see the full return on their engagement within the first 30–60 days — through shortened cycles, larger deal sizes, and deals that would've otherwise gone dark. The question isn't whether you can afford to invest. It's how much longer you can afford not to. ### Coming Soon Scalable Digital Education. I'm building digital products to bring the Zero to Closed methodology to a wider audience. Stay tuned. - The “Zero to Closed” Masterclass — A premium, self-paced video curriculum detailing the exact frameworks I used to close $53M in revenue. You get my negotiation tactics, CRM how-to, advanced objection-handling scripts, and more. - The Inner Circle Newsletter — A weekly tactical brief sent straight to your inbox, featuring anonymized teardowns of real deals, actionable cold outreach scripts you can use immediately, and exclusive sales insights. ## Testimonials ### In Their Words The results speak for themselves. So do the people I've worked with. Mike Bausch, Founder & CEO, Unsliced Restaurant System: “She's hands down the best salesperson I've ever met. I first encountered her when she sold me on the idea of turning my little notion of maybe writing a book into a full-fledged commitment to the entire process. Her approach is purposeful, real, and deeply rooted in genuine connection. I felt an immediate sense of trust and clarity through her direct yet engaging sales process. When my book grew into its own course and consulting program, I knew she was the perfect person to train my sales team. She worked closely with Christina, my lead salesperson, and provided a tailored, hands-on approach that elevated Christina's skills instantly. Thanks to her guidance, Christina began closing more deals and driving meaningful growth using a very human, connection-driven sales method that she is best in class at both practicing and teaching.” Jeremy Bodenhamer, Founder & CEO at ShipHawk: “She leaves a lasting impression long after the deal is done because she operates at an entirely different level of professionalism. Her clear communication and diligent follow-up remove all the friction from the buying process. I highly recommend her to any founder or team looking to elevate their sales strategy and close bigger deals.” Rob Imbeault, Founder and CEO of backboard.io: “Working with her made a tremendous difference in planning and launching. This project was deeply personal to me, and she brought the rare combination of strategic clarity, exceptional execution, and genuine care that helped turn an emotional process into a successful launch. I am incredibly grateful for her partnership and would confidently recommend her to anyone looking for someone who can bring both heart and results to meaningful work.” Will Leach, CEO of Mindstate Group, author of Marketing to Mindstates: “She possesses a rare, intuitive grasp of buyer psychology that goes beyond standard sales tactics. She has an exceptional ability to listen between the lines, uncover the hidden incentives driving a prospect's decision, and translate that into closed revenue. If you want a sales architect who understands human behavior and builds systems that actually convert, she is in a league of her own.” Eric Jorgenson, CEO at Scribe Media, Author of The Almanack of Naval Ravikant, The Anthology of Balaji, and The Book of Elon Musk: “She's one of the top 5 people I've worked with in my entire career. She's driven, professional, organized, intuitive, thoughtful, and smart. She sees the court in important and useful ways — both strategically and interpersonally. She's a saleswoman with a motor AND integrity — a rare combination. She returned to Scribe at one of our most challenging times and went all-out, putting her personal reputation on the line to help authors and her team rebuild. I personally enjoyed every conversation with her and felt lucky to work with her every day. If you get the chance to work with her, don't hesitate for an instant. She's a true gem.” Andy Meehan, President, Sweetwater Partners, Inc.: “I have spent 37 years in sales. Selling, training salespeople, managing salespeople and running sales organizations. She is a rock-star salesperson. She confidently asks the hardest direct questions in an encouraging and understanding manner. She helped me overcome my own barriers. I would hire her immediately to help my sales process.” Tucker Max, 4x NYT Best-Selling Author | Co-Founder of Scribe Media & Tell Your Story Memoir Academy: “She is my first, second and last call for all things sales. If you need people closed, she is your person.” Fred Joyal, Executive Coach | Author & Speaker | Co-Founder of 1-800-DENTIST: “She was instrumental in guiding both me and her team. She is professional, attentive and experienced. My success would not have been the same without her.” Paul Zak, Founder and President of Immersion Neuroscience: “She is a total pro — she knows her business and knows people. She was a joy to work with and the final outcome was better than I had even expected!” AJ Bruno, Co-Founder & CEO at QuotaPath: “If I could work with her again, I'd do it 10x over. Never have I worked with someone that's so good at what they do that it forces you to watch in awe as they excel in their role. She joined TrendKite after the sales team had scaled to around 80 individual contributors and she quickly out-excelled all of her peers. It wasn't just her performance that stuck out to me, but her energy, the way she carries herself, and her maturity in every business conversation that was a rock for the team to emulate. I enjoyed working with her and was sad when she moved on as I knew I'd miss her presence sorely, and that's why I'd jump at the chance to work with she again.” ## Referral Program ### Make Introductions, Get Paid Help your network skip the line and close faster while earning rewards for every successful introduction. ### Why Refer to Zero to Closed? The best professional connections are built on mutual trust. If you know a scaling organization or a founder struggling with a sluggish sales cycle or building sales systems, I'd love to meet them. I help teams move beyond generic tactics to uncover the profound “Why” behind every buying decision — the ultimate catalyst for closing deals at peak velocity. A personal recommendation is the highest form of professional validation. Buyers are 4x more likely to purchase when referred by a friend, and referred clients are statistically 18% more likely to stay and 16% more profitable. By introducing your network to me, you're helping them master the psychological and structural skills needed to close deals. ### The Priority Access Advantage I maintain a strict limit of just 5 active engagements per month. This ensures every organization receives my full implementation focus. As part of this program, referred leads receive priority access to my calendar. When you make an introduction, your referral moves to the front of the line, bypassing the standard waitlist to ensure their revenue engine starts scaling immediately. ### Simple Rewards for Your Network To keep our launch focused on results, I offer a straightforward, dual-sided reward structure. Dual-sided incentives are shown to increase participation by 29% because you're gifting a benefit to your network rather than just taking a fee. - For you: $500 cash for every referred client who signs an engagement and pays their first invoice. - For your referral: $500 credit toward their initial package. ### How It Works 1. Connection — Introduce us via a warm email. I'll take care of the attribution. 2. Strategy Mapping — I'll host a priority session with them to talk through their current process and identify their biggest opportunities for growth. 3. Success — Once they sign a contract and pay their first invoice, the referral is finalized. 4. Payout — I'll issue your $500 reward immediately via Stripe or ACH. Tax and legal: To maintain compliance with IRS regulations, I'm required to collect a Form W-9 before issuing the first payment. If total referral rewards reach $600 or more in a calendar year, I'll issue a Form 1099-NEC. To make an introduction, email rikki@zerotoclosed.com. ## Contact Let's Connect. Book a free 30-minute Strategy Call and let's talk about what's possible. Book a Strategy Call: A free 30-minute call to talk through your current sales challenges and map a path forward. No pressure, no pitch. - Email: rikki@zerotoclosed.com - Location: Austin, TX // Everywhere Else - Calendar: https://calendly.com/rikki-zerotoclosed/30min What to expect: 1. Discovery — We'll talk about where your sales process stands today, and what you're having trouble with. 2. Needs — I'll identify your biggest opportunities for growth. 3. Next Steps — You'll leave with clear next steps, whether involves working together or going in a different direction.