Sales Firm
Zero to Closed
Founder-led sales are your edge. I turn them into your engine.
I build the sales engine that runs on your instinct so you don't have to be in every call.
Your revenue has a ceiling. It's probably your calendar.
Whether you're still the one closing every deal or starting to bring on your first reps, the leverage lives in the same place: your judgment, stories, buyer psychology, and operating knowledge trapped in your head.
The "Why"
I sharpen the founder-led sales brain, codify the culture that makes buyers trust you, and turn it into a repeatable playbook. It's a system you can run on your own today and hand to a team tomorrow. Zero isn't your experience or revenue. Zero is the state of scalable sales infrastructure before we build it.
// $53M
Closed Revenue (8 Years)
// 64%
Avg. reduction in Time to Close (1 Year)
// 40%
LIFT IN CONTRACT VALUES (1 YEAR)
// 15+
Years in High-Ticket Sales
Why Trust My Sales Methodology?
Proven
Results.
15 years in high-ticket sales, most of it sitting across the table from founders and CEOs.
At Scribe Media, my clients were founders and CEOs who wanted to be the thought leader in their space and needed an evergreen marketing asset for client acquisition. I spent seven years as their thought partner and strategist, actively shaping what makes a founder's story land with buyers and fixing what quietly kills the deal. By engineering those narratives, I became the primary revenue driver, personally closing $48M as an individual contributor and scaling the company from $400K to $2M a month.
At LAUNCH, alongside Jason Calacanis, I led all advertising sales for our media arm and program sponsorships, increasing sales by 50% YoY in my first year. I also served as a strategic advisor for our Founder Education and Accelerator programs delivering tactical keynotes on founder-led sales, conducting live deal tear downs, and advising early-stage founders 1:1 on strategy to accelerate their active pipelines.
That's what I do here. My methodology cuts time to close by up to 64% and lifts contract values by up to 40%. I've worked with literally hundreds of startups. I've also worked alongside heavy hitters like Chris Voss and David Goggins, and with brands like PayPal, Google, Uber, Plaud, Vanta, Snowflake, The Black Swan Group, and Axon. I've got you.
Trusted by
Visor
PayPal
Uber
Plaud
Vanta
Ballast Books
Founders School
Axon
Chipotle
Athena
Pika
JETROVisorPayPalUberPlaudVantaBallast BooksFounders SchoolAxonChipotleAthenaPikaJETROWhat Results Will Your Sales Team Achieve?
Bigger Deals,
Faster.
Sales is helping a prospect make a confident decision. Move everything out of their way, and they're comfortable spending more, faster. By the end of our engagement, you and your team will know how to:
Execute Elite Discovery
Listen "between the lines" to infer hidden truths that close deals fast.
Build Champions
Identify the personal incentives that turn stakeholders into internal advocates.
Master High-Velocity Systems
Use dogged organization and rigorous systems to keep every deal moving at peak momentum.
Close the "Impossible" Deals
Ask the hard questions that remove obstacles before they become stalls.
Built With You, Not For You
Out of Your Head.
Into the Engine.
Your sales engine gets built with you, not handed to you as homework.
My work is intentionally hands-on: founder brain extraction, building the trust transfer, sales playbook architecture, CRM and pipeline discipline, call reviews, objection handling, and tactical coaching for you, and eventually for any reps who need to close more like you.
This isn't a course or a self-serve template. It's a founder-led sales transition designed around your buyers, your motion, and the operating knowledge that already lives in your head; whether you're closing every deal yourself or laying the groundwork for a team.
When you need pipeline, not just a playbook, I bring in vetted partners for outbound, RevOps, and content. You're never assembling the stack alone.
If that sounds like where you're at, book a strategy call and we'll map what to build first.
Book a CallWhere Are You?
Pick Your
Starting Line.
Who this is for
For the founder who just hired their first 1–2 reps and doesn't have the bandwidth to coach them.
Founder & Rep Coaching
$5,000 / month
You're no longer flying solo, but your new reps aren't closing like you do. I step in to run up to 8 pipeline reviews, deal teardowns, and live coaching calls per month to get your team performing at your level.
Who this is for
For the founder who's closing deals but flying blind.
The Revenue Sprint
$8,000 / month
You've got MRR, but you don't have a system. You don't have a documented playbook, objection-handling matrix, or CRM automations. I come in and build the infrastructure you need to scale, turning your know-how and charisma into a repeatable machine.
Who this is for
For the founder ready to step out of the closing seat completely.
Fractional CRO
Custom Engagement
You're nearing a revenue cliff where your personal charisma and hard work can no longer carry the company. I institutionalize your influence, hire and manage the team, and act as your dedicated sales architect.
Meet the Founder
Rikki
Jump.
Yes, that's the real name on my birth certificate.
I run Zero to Closed from Austin, Texas. I came here for grad school at UT, then realized I belonged out in the world making money, not just spending it.
Sales & Leadership
$53M in
Closed Revenue.
Over the last 15 years, I've built a $53M track record of closed revenue across the SaaS, media, and high-growth technology sectors. I believe that if you're good at selling, you can sell anything.
Informatica & TrendKite
I built my foundation in high-energy B2B sales, ranking as the #1 seller in my cohort and generating over 100 qualified enterprise opportunities.
Scribe Media
I spent 7 years helping some of the world's most influential people (like Chris Voss and David Goggins) and well-known brands (like UBS and Snowflake) establish true thought leadership. I personally closed $48M in revenue before moving into leadership, building out our SDR function, and scaling our partnership program to 176 active ambassadors, adding $800K in monthly revenue opportunity.
LAUNCH
Alongside Jason Calacanis, I led all advertising sales for our media arm and program sponsorships, increasing sales by 50% YoY in my first year. I also served as a strategic advisor for our Founder Education and Accelerator programs delivering tactical keynotes on founder-led sales, conducting live deal tear downs, and advising early-stage founders 1:1 on strategy to accelerate their active pipelines.
Why I Started Zero to Closed
The
Origin.
In February 2026, I lost someone incredibly close to me who was only 36 years old. That profound loss set me back on my heels and forced me to reevaluate how I spend my time, where I spend it, and who I spend it with.
Titans in the industry had been begging me to operate as a "hired gun" for years. I finally decided to take the leap and focus exclusively on what I love most: building elite sales teams, coaching founders to find the "Why," and closing complex deals at speed.
Ready to see which engagement fits? See Services →
Outside of Work
Beyond
the Deal.
When I'm not building sales teams and pipelines, my husband and I are usually exploring. Combined, we've traveled to over 60 countries.
Locally, you can find us trying the best new food in Austin, having a drink on a patio, or finding a great hiking trail. I also love consuming all forms of media, give me every TV show, book, movie, and podcast.
Ultimately, I love to host and I love people. Human connection is the foundation of my life, and it's the exact reason I'm so effective at sales.
How We Can Work Together
Close bigger deals faster, or step out of
the closing seat altogether.
I extract the sales instincts that built your company, then build the system, the scripts, the CRM, and the partner pipeline.
The Real Fear
You're not afraid to hire reps.
You're afraid of the call they'll blow.
You built this on your voice, your instincts, your relationships. The founder trap is watching a six-figure deal die because someone else took the call and couldn't land it the way you would have.
I don't replace your voice. I extract it, codify it, and build the operating system that lets your team close like you, so you can finally step out of the seat without the pipeline collapsing behind you.
Fractional CRO
Who this is for
For the founder ready to step out of the closing seat completely.
Custom Engagement
monthly retainer · 6-month minimum
Includes everything in Revenue Sprint, plus:
- Pipeline review & audit
- Systems audit
- 1:1 tactical coaching
- Call shadowing & review
- Email writing & review
- Email templates
- Cadence coaching
- ICP & buyer persona mapping
- Sales automations
- CRM buildout / overhaul
- Objection handling
- Story bank building
- Case study templates
- Call scripts
- Sales collateral
- Pricing & packages advisory
- Scalable & repeatable systems
- Partnership programs
- Referral programs
- Talent scouting
A disorganized pipeline quietly costs most teams 6–7 figures annually in lost deals, slow cycles, and missed upsells. This engagement is designed to pay for itself within the first quarter.
Click to see full details
The Revenue Sprint
Who this is for
For the founder who's closing deals but flying blind.
$8,000 / month
monthly retainer · 3-month minimum
Includes everything in Founder & Rep Coaching, plus:
- Pipeline review & audit
- Systems audit
- 1:1 tactical coaching
- Call shadowing & review
- Email writing & review
- Email templates
- Cadence coaching
- ICP & buyer persona mapping
- Sales automations
- CRM buildout / overhaul
- Objection handling
- Story bank building
- Case study templates
- Call scripts
- Sales collateral
- Scalable & repeatable systems
- Pricing & packages advisory
- Partnership programs
- Referral programs
- Talent scouting
If your average deal is $50K and we compress your cycle by even 30%, you'll recover multiples of this investment in Q1 alone.
Click to see full details
Up to 8 coaching calls per month included
Founder & Rep Coaching
Who this is for
For the founder who just hired their first 1–2 reps and doesn't have the bandwidth to coach them.
$5,000 / month
monthly retainer · no minimum
- 1:1 tactical coaching
- Call shadowing & review
- Email writing & review
- Email templates
- Cadence coaching
- Objection handling
- Call scripts
- Pipeline review & audit
- Systems audit
- ICP & buyer persona mapping
- Sales automations
- CRM buildout / overhaul
- Story bank building
- Case study templates
- Sales collateral
- Pricing & packages advisory
- Scalable & repeatable systems
- Partnership programs
- Referral programs
- Talent scouting
One rescued deal or one shortened sales cycle pays for this engagement several times over. Most clients see ROI inside the first month.
Click to see full details
One Point of Accountability
I don't just build
the closing engine.
I bring the pipeline
to fill it.
Most sales consultants hand you a playbook and wish you luck sourcing the leads. I operate as your Growth Architect: I have the referral system to plug in vetted lead-gen, outbound, and paid partners to fill the pipeline I'm building the infrastructure to close.
The Cost of Doing Nothing
Every Month
You Wait Costs
You Money.
Most teams don't realize how much revenue is quietly leaking from their pipeline. Here's what a slow, unoptimized sales cycle actually costs a business doing $1M–$5M in annual revenue.
$180K+
Lost annually
A sales cycle that's 60 days when it should be 30 means you're leaving at least one full pipeline rotation, and every deal in it, on the table each year.
23%
Of deals die in follow-up
Without a structured cadence and compelling collateral, nearly a quarter of qualified opportunities go dark after the first proposal. That's revenue you already earned, and then gave back.
3–5×
Pricing gap
Teams without proper packaging and positioning consistently undercharge by 3–5× compared to competitors with structured, outcome-based offers. The work is the same, the framing isn't.
This isn't a cost.
It's a recovery.
My clients typically see the full return on their engagement within the first 30–60 days, through shortened cycles, larger deal sizes, and deals that would've otherwise gone dark. The question isn't whether you can afford to invest. It's how much longer you can afford not to.
Close the Gap. Book a Call.Fractional CRO
Embedded Revenue Leadership
Who this is for
For the founder ready to step out of the closing seat completely.
You're nearing a revenue cliff where your personal charisma and hard work can no longer carry the company. I institutionalize your influence, hire and manage the team, and act as your dedicated sales architect.
Full Pipeline & Systems Audit
I'll conduct a comprehensive audit of your entire pipeline, tech stack, and sales processes, identifying bottlenecks, inefficiencies, and missed opportunities so we know exactly where to focus.
Sales Collateral & CRM Build-Out
Whether you're starting from scratch or need a complete overhaul, I'll build out your CRM, sales decks, scripts, case studies, and every piece of collateral your team needs to close with confidence.
Packages & Pricing Advisory
I'll work with you to refine your pricing strategy and packaging so your offers are positioned to maximize deal size and remove friction from the buying process.
Scalable & Repeatable Systems
Everything I build is designed to outlast my engagement. I'll ensure your processes, automations, and playbooks are scalable and repeatable, so your team can execute at a high level long after we're done.
Partnership & Referral Programs
I'll help you design and launch partnership ecosystems and referral programs that generate a consistent stream of high-intent, inbound leads for your business.
Sales Talent Scouting
If your team needs to grow, I'll personally lead the scouting, interviewing, and onboarding of top-tier sales talent who align with your revenue goals and culture.
The Revenue Sprint
Sales Infrastructure Build-Out
Who this is for
For the founder who's closing deals but flying blind.
You've got MRR, but you don't have a system. You don't have a documented playbook, objection-handling matrix, or CRM automations. I come in and build the infrastructure you need to scale, turning your know-how and charisma into a repeatable machine.
Pipeline Review & Systems Audit
We kick off with a thorough review of your pipeline and sales systems to identify bottlenecks and quick wins, then build a prioritized action plan to address them.
Sales Collateral & CRM Build-Out
I'll personally architect your CRM dashboards, write your modular sales scripts, build your slide decks, case studies, and construct a centralized "Story Bank", giving your team everything they need to close with confidence.
Scalable & Repeatable Systems
Every process I build is designed to scale. I'll ensure your playbooks, cadences, and workflows are repeatable so your team can execute consistently without you in the room.
Automation Build-Out
I'll build custom automations across your sales stack, connecting tools like Slack, Zapier, OpenClaw, Fillout, and LLMs into streamlined workflows that eliminate manual busywork and let your team focus on closing.
Founder & Rep Coaching
Team Coaching Retainer
Who this is for
For the founder who just hired their first 1–2 reps and doesn't have the bandwidth to coach them.
You're no longer flying solo, but your new reps aren't closing like you do. I step in to run up to 8 pipeline reviews, deal teardowns, and live coaching calls per month — getting your team performing at your level without pulling you back into every call.
Tactical Coaching & Call Shadowing
Up to 8 sessions per month of deep-dive 1:1 coaching focused on sharpening your reps' pitch, integrating customer success stories, and building immediate trust with buyers through real-time call shadowing and feedback.
Pipeline Reviews & Deal Teardowns
Weekly pipeline reviews and deal teardowns to pressure-test qualification, forecast accuracy, and next-step strategy on every live opportunity — so nothing stalls quietly.
Email Review & Deal Rescue
Priority email and messaging support between sessions. I'll review active threads and write high-stakes emails alongside your reps so you never lose a deal to hesitation.
Scripts & Templates
A set of modular call scripts and email templates tailored to your ICP, so your outreach is sharp, consistent, and ready to deploy immediately.
Scalable Digital Education
Coming
Soon.
I'm building digital products to bring the Zero to Closed methodology to a wider audience. Stay tuned.
Self-Paced Curriculum
The "Zero to Closed" Masterclass
A premium, self-paced video curriculum detailing the exact frameworks I used to close $53M in revenue. You get my negotiation tactics, CRM how-to, advanced objection-handling scripts, and more.
Weekly Tactical Brief
The Inner Circle Newsletter
A weekly tactical brief sent straight to your inbox, featuring anonymized teardowns of real deals, actionable cold outreach scripts you can use immediately, and exclusive sales insights.
TESTIMONIALS
The
Receipts.
Don't take it from me; take it from the people I've worked with.
Rikki is hands down the best salesperson I've ever met. I first encountered Rikki when she sold me on the idea of turning my little notion of maybe writing a book into a full-fledged commitment to the entire process. Rikki's approach is purposeful, real, and deeply rooted in genuine connection. I felt an immediate sense of trust and clarity through her direct yet engaging sales process.
When my book grew into its own course and consulting program, I knew Rikki was the perfect person to train my sales team. She worked closely with Christina, my lead salesperson, and provided a tailored, hands-on approach that elevated Christina's skills instantly. Thanks to Rikki's guidance, Christina began closing more deals and driving meaningful growth using a very human, connection-driven sales method that Rikki is best in class at both practicing and teaching.
Rikki leaves a lasting impression long after the deal is done because she operates at an entirely different level of professionalism. Her clear communication and diligent follow-up remove all the friction from the buying process. I highly recommend Rikki to any founder or team looking to elevate their sales strategy and close bigger deals.
Working with Rikki made a tremendous difference in planning and launching. This project was deeply personal to me, and she brought the rare combination of strategic clarity, exceptional execution, and genuine care that helped turn an emotional process into a successful launch. I am incredibly grateful for her partnership and would confidently recommend Rikki to anyone looking for someone who can bring both heart and results to meaningful work.
Rikki possesses a rare, intuitive grasp of buyer psychology that goes beyond standard sales tactics. She has an exceptional ability to listen between the lines, uncover the hidden incentives driving a prospect's decision, and translate that into closed revenue. If you want a sales architect who understands human behavior and builds systems that actually convert, Rikki is in a league of her own.
Eric Jorgenson
CEO at Scribe Media, Author of The Almanack of Naval Ravikant, The Anthology of Balaji, and The Book of Elon Musk
Rikki is one of the top 5 people I've worked with in my entire career. She's driven, professional, organized, intuitive, thoughtful, and smart. She "sees the court" in important and useful ways, both strategically and interpersonally. Rikki is a saleswoman with a motor AND integrity, a rare combination.
She returned to Scribe at one of our most challenging times and went all-out, putting her personal reputation on the line to help authors and her team rebuild.
I personally enjoyed every conversation with Rikki and felt lucky to work with her every day. If you get the chance to work with Rikki, don't hesitate for an instant. She's a true gem.
I have spent 37 years in sales. Selling, training salespeople, managing salespeople and running sales organizations. Rikki is a rock-star salesperson. She confidently asks the hardest direct questions in an encouraging and understanding manner. She helped me overcome my own barriers. I would hire Rikki immediately to help my sales process.
Tucker Max
4x NYT Best-Selling Author | Co-Founder of Scribe Media & Tell Your Story Memoir Academy
Rikki is my first, second and last call for all things sales. If you need people closed, she is your person.
Rikki was instrumental in guiding both me and her team. She is professional, attentive and experienced. My success would not have been the same without her.
Rikki is a total pro, she knows her business and knows people. She was a joy to work with and the final outcome was better than I had even expected!
AJ Bruno
Co-Founder & CEO at QuotaPath | Fixing Sales Compensation & Incentive Strategy for GTM Teams
If I could work with Rikki again, I'd do it 10x over. Never have I worked with someone that's so good at what they do that it forces you to watch in awe as they excel in their role.
Rikki joined TrendKite after the sales team had scaled to around 80 individual contributors and she quickly out-excelled all of her peers. It wasn't just her performance that stuck out to me, but her energy, the way she carries herself, and her maturity in every business conversation that was a rock for the team to emulate.
I enjoyed working with Rikki and was sad when she moved on as I knew I'd miss her presence sorely, and that's why I'd jump at the chance to work with her again.
REFERRAL PROGRAM
Make Introductions,
Get Paid.
Help your network skip the line and close faster while earning rewards for every successful introduction.
Why Refer to
Zero to Closed?
The best professional connections are built on mutual trust. If you know a scaling organization or a founder struggling with a sluggish sales cycle or building sales systems, I'd love to meet them. I help teams move beyond generic tactics to uncover the profound "Why" behind every buying decision, the ultimate catalyst for closing deals at peak velocity.
A personal recommendation is the highest form of professional validation. Buyers are 4x more likely to purchase when referred by a friend, and referred clients are statistically 18% more likely to stay and 16% more profitable.
By introducing your network to me, you're helping them master the psychological and structural skills needed to close deals.
The Priority
Access Advantage.
I maintain a strict limit of just 5 active engagements per month. This ensures every organization receives my full implementation focus.
As part of this program, referred leads receive priority access to my calendar. When you make an introduction, your referral moves to the front of the line, bypassing the standard waitlist to ensure their revenue engine starts scaling immediately.
Simple Rewards for Your Network.
To keep our launch focused on results, I offer a straightforward, dual-sided reward structure. Dual-sided incentives are shown to increase participation by 29% because you're gifting a benefit to your network rather than just taking a fee.
$500
You'll receive $500 cash for every referred client who signs an engagement and pays their first invoice.
$500
Your referral will receive a $500 credit toward their initial package to thank them for trusting your recommendation.
How It Works.
Connection
Introduce us via a warm email. I'll take care of the attribution.
Strategy Mapping
I'll host a priority session with them to talk through their current process and identify their biggest opportunities for growth.
Success
Once they sign a contract and pay their first invoice, the referral is finalized.
Payout
I'll issue your $500 reward immediately via Stripe or ACH.
Tax & Legal
To maintain compliance with IRS regulations, I'm required to collect a Form W-9 from you before issuing your first payment. If your total referral rewards reach $600 or more in a calendar year, I'll issue a Form 1099-NEC for your tax records.
Qualification
Apply to work with
Zero to Closed.
I take on a small number of founders each quarter. A few short questions so we can decide together if this is the right fit.
