Sales Firm
Founder-led sales is your edge. Let's make it your engine.

I help founders master their sales motion, and build the infrastructure to scale it when they're ready.
Whether you're still the one closing every deal or starting to bring on your first reps, the leverage lives in the same place: the judgment, stories, buyer psychology, and operating knowledge trapped in your head.
The "Why"
I sharpen the founder-led sales brain, codify the culture that makes buyers trust you, and turn it into a repeatable playbook. It's a system you can run yourself today and hand to a team tomorrow. Zero isn't your experience or revenue. Zero is the state of scalable sales infrastructure before we build it.
// $53M
Closed Revenue
// 64%
Avg. reduction in Time to Close
// 40%
Lift in Contract Values (up to)
// 15+
Years in High-Ticket Sales
Why Trust My Sales Methodology?
15 years in high-ticket sales — most of it sitting across the table from founders and CEOs.
At Scribe Media, my clients were founders and CEOs who wanted to be the thought leader in their space and needed an evergreen marketing asset for client acquisition. I spent seven years as their thought partner and strategist, actively shaping what makes a founder's story land with buyers and fixing what quietly kills the deal. By engineering those narratives, I became the primary revenue driver—personally closing $48M as an individual contributor and scaling the company from $400K to $2M a month.
For the last year, I spent all day, every day with founders. The work I loved most was coaching them through our Founder Education programs — building their sales engine and multiplying their revenue.
That's what I do here. My methodology cuts time to close by up to 64% and lifts contract values by up to 40%. I've worked with literally hundreds of startups. I've also worked alongside heavy hitters like Chris Voss and David Goggins, and with brands like PayPal, Google, Uber, Plaud, Vanta, Snowflake, The Black Swan Group, and Axon. I've got you.

Trusted by:
PayPalGoogleUberPlaudVantaSnowflakeThe Black Swan GroupAxonChipotleAthenaPikaJETROWhat Results Will Your Sales Team Achieve?
Sales is helping a prospect make a confident decision. Move everything out of their way, and they're comfortable spending more — faster. By the end of our engagement, you and your team will know how to:

Listen "between the lines" to infer hidden truths that close deals fast.
Identify the personal incentives that turn stakeholders into internal advocates.
Use dogged organization and rigorous systems to keep every deal moving at peak momentum.
Ask the hard questions that remove obstacles before they become stalls.
Built With You, Not For You
The sales engine gets built with you, not handed to you as homework.
The work is intentionally hands-on: founder brain extraction, sales playbook architecture, CRM and pipeline discipline, call reviews, objection handling, and tactical coaching for you, and eventually for any reps who need to close more like you.
This isn't a course or a self-serve template. It's a founder-led sales transition designed around your buyers, your motion, and the operating knowledge that already lives in your head; whether you're closing every deal yourself or laying the groundwork for a team.
If that sounds like the season you're in, book a strategy call and we'll map what to build first.
Ready to Move?
I cap engagements at 5 clients per month so every team gets my full focus. Ready to compress your cycle and rebuild your revenue engine? Book a free Strategy Call.
Max 5 Clients / Month

Zero to Closed is a sales firm led by its founder, helping B2B founders and high-growth sales teams shorten sales cycles by up to 64% and lift average contract values by up to 40%. Based in Austin, Texas. Available everywhere else.
© 2026 Zero to Closed
Austin, TX // Everywhere Else